Print shop employees may be given logins to the Marketing Generator by the Admin for the ability to view and confirm orders placed with their print shop.  Print shop employees will have permissions to view Customers, Place Order, Prices, and Orders sub tabs.

1    Click the Account Settings tab.
2    Click the Admin sub tab.
3    In the User Accounts block, click Add User Account.
4    Complete user account information.
5    Select the name of the print shop where the User is an employee from the dropdown
      list.
6    Click Create User Account.

Deleting a Print Shop Employee will delete a users ability to view and confirm orders for their Print Shop.

Deleting a Print Shop Employee
1     Click the Account Settings tab.
2     Click the Admin sub tab.
3     In the User Accounts block, click the check box next to the Employee you want to delete.
4     Click Delete Selected.

Print shops are added to the Marketing Generator platform to ensure fulfillment of orders.  Printers that utilize digital print equipment have the ability to support the platform.  The system allows for multiple print shop selections to be added.  Print shops are selected on the basis of location, language, and individual products. However, only one print shop may be designated to an individual product.  When a print shop is added to the system, a user login is automatically created.

1    Click the Marketing Generator tab.
2    Click the Admin sub tab.
3    In the Print Shops block, click Add Print Shop.
4    Complete fields:
             a    Print Shop Name
             b    Contact Name
             c    Contact Phone
             d    Contact Email
             e    Print Shop Phone
             f     Print Shop Email
             g    Printshop Address
             h    Active (status)
5    Click Save Changes.

Deleting a Print Shop will make the Print Shop no longer available for users to print materials. A new print shop will need to be added to each product utilizing the deleted print shop in order for users to order products.

Deleting a Print Shop
1     Click the Marketing Generator tab.
2     Click the Admin sub tab.
3     In the Print Shops block, click the check box next to the Print Shop you want to delete.
4     Click Delete Selected.

Product sizes must be added prior to creating product groups and building individual products.  When adding a product size it is necessary to account for bleeds in the printing process, therefore a general rule for this is adding 0.25 in or 6.35mm to each dimension of the product size (i.e. 3.5in x 2in Business cards will require a product size of 3.75in x 2.25in).
                                                                                  
1     Click the Marketing Generator tab.
2     Click the Admin sub tab.
3     In the Product Sizes block, click Add New Size.
4     Enter the product name (i.e. business card).
5     Enter the height and width of product, including additional 0.25 in or
        6.35 mm for each dimension.
6     Click Save (Do not click Add New Size).

Deleting a Product Size will no longer make that product size available to any users.

Delete a Product Size
1     Click the Marketing Generator tab.
2     Click the Admin sub tab.
3     In the Product Sizes block, click the check box next to the size you want to delete.
4     Click Delete Selected.

Colors can be specified in a number of ways - most commonly in terms of RGB or CMYK values. These values are literal - RGB values relate directly to the brightness of the red, green and blue phosphors on a display - CMYK values relate directly to the amounts of Cyan, Magenta, Yellow and Black inks applied to a piece of paper.

These literal values do not always equate to the same perceived color. Monitors vary and an image displayed on one may look quite different to the same image displayed on another. Similarly a CMYK value applied with one printer to one type of paper may look quite different to a CMYK value applied with a different printer to a different type of paper.

The International Color Consortium (ICC) provides specifications to allow an independent definition of color. An ICC color profile is designed to complement your raw color data. So if you have a CMYK image you also specify a color profile which tells you more about the intended destination of the image. This allows you to adjust the colors for your intended output medium.

In order to maintain flexibility and color fidelity it is important to preserve both the raw image data and the ICC profile associated with it. This can only be done if you provide images in pass-through rather than direct mode.ABCpdf will accept RGB TIFF, CMYK TIFF, LAB TIFF, Grayscale JPEG, RGB JPEG and CMYK JPEG direct. This means whatever colors you pass into ABCpdf will go direct into the PDF without any modification. Additionally any ICC profile will be preserved and inserted appropriately so that the colors can be adjusted accurately for any output.

Device profiles provide color management systems with the information necessary to convert color data between native device color spaces and device independent color spaces.  Color profiles are necessary for making colors seamless between the building and printing processes of your product.  Print shops are generally responsible for loading the color profiles specific to their hardware.
            
1     Click the Marketing Generator tab.
2     Click the Colors and Fonts sub tab.
3     In the Color Profiles block, click Upload New Color Profiles.
4     Select the file(s) to upload.

Fonts are essential for including text fields in your products.  Your group account is loaded with a series of fonts ready to use and you may also add your own fonts. Fonts loaded into Marketing Generator must be TTF (True Type) fonts. Each font should have the ability to change to: Regular, Bold, Italic, Underline, Strikeout.                                                                                               

1     Click the Marketing Generator tab.
2     Click the Colors and Fonts sub tab.
3     In the Fonts block, click Upload Fonts.
4     Select the file(s) to upload.
5.    The uploaded font will display in the list and is now available to use.

Product groups are the collection of homogenous products built in the Marketing Generator.  Products within a product group have similar sizes and/or themes.  Product Groups organize Products according to Admin specifications and preferences.
       
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Add a New Product Group.
4     Enter the product group title.
5     Enter the sort order.
6     Check the box next to “Published” if this product will be available for purchase.
7     Click Save this new Product Group.

Deleting a Product Group will permanently remove the group and any products within that group from the system.

Delete a Product Group
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click the check box next to the group that you want to delete.
4     Click Delete Selected.

The contexts determine that markets and languages in which the product group will be available.  The description is the text that will appear on the live site explaining the product group to customers. 

Market & Language:
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Descriptions next to the product name.
4     Click Add a new context for this product.
5     Choose the Market and corresponding Language.
6     Enter the Product Name and a description.
7     Click the Add a new context for this product. 

Product Name & Description:
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Descriptions next to the product group name.
4     Click Edit.
5     Enter the Product Name and a description.
6     Click Save Changes.

Deleting a context for a Product will immediately delete the content where it is used. User's with the same market/language as the deleted context will no longer have access to the content. See Content Contexts/ The Tree. See Image on right: The Market Language Tree

Delete a Product Context
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Products next to p group.
4     Click Contexts next to the product.
5     Click the check box next to the context you want to delete.
6     Click Delete Selected.

Deleting a Description will permanently remove that description from the system.

Delete a Description
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Descriptions next to the product name.
4     Click the check box next to the desrciption you want to delete.
5     Click Delete Selected.

Product group pricing rates apply to all products in the group; regardless of size, language, market, and print shop. 

1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Pricing next to the product name.
4     Click Add a new pricing context to this product group.
5     Choose the Market and corresponding Language from the dropdown menu.
6     Click Add New Context.
7     Click Pricing Rates next to the market and language.
8     Click Add a new rate.
9     Enter the number of Units, Price, Shipping cost (USD), and Expedited Shipping cost (USD).
10   Click Add New Pricing Rate.

Deleting a Pricing Rate in a group will make the rate no longer available to any products within that group.

Delete a Pricing Rate in a Group
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Pricing next to the product name.
4     Click the check box next to the rate you want to delete.
5     Click Delete Selected.

Product group pricing rates apply to all products in the group; regardless of size, language, market, and print shop. 

1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Pricing next to the product name.
4     Click Add a new pricing context to this product group.
5     Choose the Market and corresponding Language from the dropdown menu.
6     Click Add New Context.
7     Click Pricing Rates next to the market and language.
8     Click Add a new rate.
9     Enter the number of Units, Price, Shipping cost (USD), and Expedited Shipping
        cost (USD).
10   Click Add New Pricing Rate.

Deleting a Pricing Rate for an individual Product will make the rate no longer available to that product.

Delete a Pricing Rate in an Individual Product
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Pricing next to the product name.
4     Click the check box next to the rate you want to delete.
5     Click Delete Selected.

1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Products next to the product group title.
4     Click Add a New Product.
             A) Enter a Product Title (Example: Blue Business Card. Title will
                  display to Users when choosing a Product)
             B) Choose a Product Size from the drop down menu.
             C) Choose Color Profile. Optional
             D) Choose Sort Order. Sort Order determines order displayed
                  to Users.
             E) Check Published. You may check Published when Product is
                 ready to deploy. Published Products will immediately be viewable
                 to Users.
             F) Choose  Market Context.
             G) Choose a Language Context.
5     Click Add Product.

Your Product will now be listed with the Product Group in the Context chosen.

Deleting a Product in a Product Group will permanently remove that product from the group but not the entire system.

Deleting a Product in a Product Group
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Products next to the product group title.
4     Click the check box next to the product you want to delete.
5     Click Delete Selected.   

Contexts specific to an individual product determine the market and language in which the product exists.
   
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Products next to the product group title.
4     Click Contexts next to the Product Name.
5     Click Edit
        A) Type in a Title in the Context Language of this Product.
        B) Upload a Thumbnail file.
        C) Choose a Printshop from the dropdown menu
        D) Copy Fields allows creation of multiple contexts by
             copying from an already created context.
6     Click Save Changes.

Images uploaded to a Product are used for User Image Selector and Image Fields Type. It is necessary to upload images prior to building a product containing image fields.  Acceptable images to load are high-resolution *.jpeg format, in opposition to *.gif, *.tif, or *.png format, due to system requirements.  

1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Products next to the product group name.
4     Click Images next to the product name. The window will refresh to Product Images.
5     Click Upload new images.
6     Choose an image to upload from your computer.
7     Click Open.
8     The image will automatically import and display in Product Image.
9     For multiple images, follow steps 3-5.

The thumbnail product preview is the image of the product preview that customers will see on the live site.
                               
1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Products next to the product group name.
4     Click Contexts next to the product name.
5     Click Edit next to the product context name.
6     Click Upload File.
7     Choose the file to upload as Product Preview.
8     Click the Save Changes button.

Note: The thumbnail image is a proportionally smaller view of the original image.

Business Card thumbnail specificiations:

Horizontal Business Cards
213 pixels(w) x 131 pixels(h)

Vertical Business Cards
131 pixels(h) x 213 pixels(w)

The product builder tool gives Administrators the ability to construct compliant print marketing materials for their clients using text and image fields.   Based on the customized field options placed on the product, a user would be able to customize a product by choosing images options, pre-written text options, and add customized text. We suggest using Internet Explorer 7.0 or later, or Firefox for 100% functionality of the Product Builder.

1     Click the Marketing Generator tab.
2     Click the Products sub tab.
3     Click Products next to the product group title.
4     Click Contexts next to the Product Name.
5     click Product Builder

The Product Builder Window will open.

1     Choose building a Product's Front or Back.
2     Click "Add a new field to this side".
3     Enter a Unique Field Name. Used to identify to Administrators within the application.
4     Enter a Sort Order. Sort order determines order in which User's view field when customizing product.
5     Click Add this field.

The new field will be shown in the list. Click on the Field Name to edit.

Default Text:
The text that will automatically appear on products prior to user customization.

Display Text:
Instructional field text.

Field Box:
Left side of product builder window; contains tools to build product.

Field Height & Width:
Dimensions, in inches, of the field area.

Field Sort Order:
The order in which content displays on products.

Field Type:
Variety of text or image choices.

Fonts:
A set of characters coordinated in a specific typeface.

Font Color:
HEX Color code that will determine a true color.

Font Style:
Style in which the font will display: Regular, Bold, Italic, Underline, or Strikeout.

Font Size:
Size in pixels of the font.

High-Res Preview:
Live preview of product.

Image:
Static background image uploaded by the Admin, that a user cannot change.

Option:
One line of text that a user selects from a predefined list created by the Admin.

Page Selector:
Dropdown menu that determines product orientation (i.e. front or back).

Product Builder:
Marketing Generator tool where products are designed by means of various text and image preferences.

Text:
One line of text created by the Admin that a user may not change.

Text Alignment:
Alignment of text within a Field: Left, Right & Center. When using Right and Center, Field Height and Width dimensions must be used.

Unique Field Name:
Name of field that is specific to the text or image content.

User Image:
Custom photo placeholder.  Allows a user to add a photo from their Library Generator.

User Image Selector:
Dropdown list of predefined images uploaded by the Admin that a user may choose from when customizing a product.

User Text:
One line of text that a user may change when customizing their product.

User Text Area:
Multi-line text box customized by a user.

X & Y Coordinates:
Horizontal and vertical placement of a field on a product; relative to product dimensions starting from the top left-hand corner of the product.

User Text:
Allows a User to customize one line of text when customizing their product.Example: Phone Number.

1     Under Type, choose User Text.
2     Define X and Y Coordinates.
3     Choose a Font from the dropdown menu.
4     Type in a Font Color: Click for Color Chart
5     Choose Font Style.
6     Choose Font Size.
7     Choose Text Alignment.
8     Type in Default Text. Example text that will display on product.
9     Type in Display Text. Display Text is viewed above the field when a User is
        customizing product.
10   Type in Height of Option field.
11   Type in Width of Option field.
12   Click Save Changes and refresh.

User Text Area:
Allows a User to customize multiple lines of text when customizing their product.Example: User specific Testimonial

1     Under Type, choose User Text Area.
2     Define X and Y Coordinates.
3     Choose a Font from the dropdown menu.
4     Type in a Font Color: Click for Color Chart
5     Choose Font Style.
6     Choose Font Size.
7     Choose Text Alignment.
8     Type in Default Text. Example text that will display on product.
9     Type in Display Text. Display Text is viewed above the field when a User is
        customizing product.
10   Type in Height of Option field.
11   Type in Width of Option field.
12    Click Save Changes and refresh.

User Image:
This field allows a User to add a image from images uploaded into their Library Generator. Example: Adding a photo to a business card. When a user uploads an image, they will then use the Image Cropper Tool to re-size the image. The User Image Cropper Tool is set to reflect a 20% greater height to width ratio.

1     Under Type, choose User Image.
2     Define X and Y Coordinates.
3     Type in Display Text. Display Text is viewed above the field when a User is
        customizing product.
4     Type in Height of User Image Box
5     Tye in Width of User Image Box
6     Click Save Changes and refresh.

A grey box will display in the Preview Image.

To ensure the proper appearance of your image, enter the box Height to reflect a proportion of 20% greater than the Width.

User Image Selector:
This field allows a User to customize the product with image options uploaded to the Product by the adminstrator.
Example: Various product images.

1     Under Type, choose User Image Selector.
2     Define X and Y Coordinates.
3     Type in Display Text. Display Text is viewed above the field when a User is
        customizing product.
4     From the Image dropdown menu, choose an image and click Add. See Uploading
        Product Images
5     Repeat Step 4 to add additional image options.
6     Click Save Changes and refresh.

Text:
Allows Administrators to add one line of text to a product that a user may not change.
Example:

1     Under Type, choose Text.
2     Define X and Y Coordinates.
3     Choose a Font from the dropdown menu.
4     Type in a Font Color: Click for Color Chart
5     Choose Font Style.
6     Choose Font Size.
7     Choose Text Alignment.
8     Type in Default Text. Text that will display on product.
9     Type in Display Text. Display Text is viewed above the field when a User is
        customizing product.
10   Type in Height of Option field.
11   Type in Width of Option field.
12   Click Save Changes and refresh.

Text Option:
This field allows a User to choose pre-written text options when customizing a product.
Examples: Title on a business card; Headline on a postcard.

1     Under Type, choose Option.
2     Define X and Y Coordinates.
3     Choose a Font from the dropdown menu.
4     Type in a Font Color: Click for Color Chart
5     Choose Font Style.
6     Choose Font Size.
7     Choose Text Alignment.
8     Type in Display Text. Display Text is viewed above the field when a User is
        customizing product.
9     Type in Height of Option field.
10   Type in Width of Option field.
11   Click Add New Option.
12   In the Option Text field, enter text.
13   Click Add New Option.
14   Repeat to add additional options. 

Image:
Allows Administrators to upload a static background image to the product, that a User cannot change.
Example: Business card background image

1     Under Type, choose Image.
2     Define X and Y Coordinates.
3     Select an image from the dropdown menu. See Uploading Product Images
4     Type in Height of Image.
5     Type in Width of Image.
6     Click Save Changes and refresh.

1    In the Product Builder window, the Preview block is at the top right of the window.
2    Click here to view full high-res PDF preview.

1     Go to field list in the Product Builder window.
2     Click Delete next to the field name.

The field has been deleted from the product.

Share Product Groups
1     Click on Marketing Generator.
2     Click on the Products sub tab.
3     Under Product Groups, click on "edit" next to the Product Group to share.
4     Check Published to share.
5     Click Save Changes.

Shared Product Groups will display when users Order Products. When Product Groups are un-shared, all Products within the Group will not display to users.

When Product Groups are un-shared, all Products within the Group will not display to users.

Un-share Product Groups
1     Click on Marketing Generator.
2     Click on the Products sub tab.
3     Under Product Groups, click on "edit" next to the Product Group to share.
4     Un-check Published to un-share.
5     Click Save Changes.

Share Products
1     Under Product Groups, click on Products.
2     Click "Edit" of the product to share.
3     Check Published to share.
4     Click Save Product Changes.

Shared Products will display when users Order Products and choose the Product Group this Product is within.

Products that are not shared will not appear to users when they order products and choose the product group that the un-shared product is within.

Un-share Products
1     Under Product Groups, click on Products.
2     Click "Edit" of the product to share.
3     Un-check Published to un-share the product.
4     Click Save Product Changes.

All products that have been created and published in a User's Market/Language will display to a User in the Marketing Generator. If a product has not been created in a User's Market/Language, the products will not be available to the User.